Wednesday, July 23, 2014

One Direction Makeup Line Launching


So thanks to BrandBacker and Markwins I have some information about a One Direction Makeup line that will be hitting stores next month, including a chance to win some goodies!
If you follow Niall then you might have already been clued in on this when he tweeted the following...



According to the information made available to me the line is going to include three kits with a keepsake tin filled with the following products coordinated with each "Look Collection".
- Liquilights Glow Gloss & Creme Lipstick : "Gloss can be worn alone for a sheer, glittery pop of color, or paired with One Direction creme lipstick for a bolder look." This gloss also glows under UV black lights!
- 4+1 Eye Shadow Palette - "Four velvety, pigment-rich eye shadows and a bold glitter creme shadow" are said to deliver "maximum color payoff, stay put and don't crease." 
- Cubby Eye Pencil - "Glide on smoothly, and can be worn as liner, shadow, or body crayons."
- Little Black Dress Mascara - "A carbon black volumizing formula, adds definition to any eye look."
- Nail Polish - In "fashion-foreward shades" are formulated for "quick drying and long wear"
- Bonus One Direction Stencils - "Let you adorn your body, your stuff and your friends with doodles"

Here are the three collections :

The "Up All Night" Kit

- "Taken" Liquilights Glow Gloss : A pink glitter gloss that glows neon orange under UV light
- 4+1 Eye Shadow Palette includes the colors :

  • "More Than This" : Soft blushing pink
  • "Gotta be You" : Silvered taupe shimmer
  • "Save You Tonight" : Shimmering blue
  • "Another World" : Royal blue shimmer
  • "Up All Night" : Sapphire glitter creme


- "I Should Have Kissed You" Creme Lipstick : Bubblegum pink 
- "Little Black Dress" Mascara : Perfectly Black
- "Na Na Na" Nail Polish : Aqua-blue metallic chrome 
- "Stand Up" Chubby Crayon : Dark denim 
- Bonus 5 piece decorator stencil set


The "Take Me Home" Kit

- "Kiss You" Liquilights Glow Gloss : An orange glitter gloss that glows neon yellow under UV light
- 4+1 Eye Shadow Palette includes the colors :

  • "Back For You" : Velvet creme
  • "Change My Mind" : Peach shimmer
  • "C'mon C'mon" : Soft taupe
  • "Little Things" : Smokey Brown
  • "Take Me Home" : Golden glitter creme
- "Last First Kiss" Creme Lipstick : Nude-pink 
- "Little Black Dress" Mascara : Perfectly Black
- "Live While We're Young" Nail Polish : Multi-dimensional gold glitter
- "I Wish" Chubby Crayon : Warm chocolate brown 
- Bonus 5 piece decorator stencil set


The "Midnight Memories" Kit
  

- "Through the Dark" Liquilights Glow Gloss : A electric poppy glitter gloss that glows neon red-orange under UV light
- 4+1 Eye Shadow Palette includes the colors :

  • "Little White Lies" : Palest warm gray
  • "Don't Forget Where You Belong" : Soft pink shimmer
  • "Half a Geartt" : Metal gray
  • "Strong" : Charcoal black matte shimmer
  • "Midnight Memories" : Silver glitter creme
- "Best Song Ever" Creme Lipstick : Crimson Red 
- "Little Black Dress" Mascara : Perfectly Black
- "Right Now" Nail Polish : Liquefied metallic steel  
- "Better Than Words" Chubby Crayon : Blackest black
- Bonus 5 piece decorator stencil set


Alright so I know what you really want to know is when you will be able to purchase these and where, and I also happen to have the scoop on that also, these are being released worldwide starting in the United States. I have the US release dates for each location listed below:
Macy's - August 11th
Stage Stores - August 25th
Dillards - August 25th
Beauty Brands - August 25th
Lord and Taylor - August 25th

Now about the giveaway, you can use the widget at the bottom of the page or if it is not working you can also visit this link to access the giveaway to win one of the three collections!
Don't forget to check out the 1D Facebook !

#makeupby1D, #thelookscollection, #markwins

This is a sponsored post.
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